The team at Fresh tasked us to create fun, playful and visually imapactful themes to live across their Spring and Holiday programs over the past three years.
- Art Direction
We wanted to capture the essence of the Fresh brand through various storytelling vignettes that add texture, life and warmth to the various season’s. With that, we created cohesive themes and that were carried through all the pertinent gift sets. These themes were eventually animated in store and on video
HOLIDAY 2020...HOME FOR THE HOLIDAYS We’re coming home for the holidays! Part of the fun is the journey to get there. Let’s hop in the car together, we come bearing Fresh gifts. Sharing stories, sharing memories and sharing the love. All the characters we meet along the way, sometimes we stop and play. A snowball fight, an owl in sight, follow the signs to surprise and delight. Fresh Lane will take you there.
HOLIDAY 2019...A TALE OF ALL CITIES Whether you’re in Boston or New York, Russia or China, or anywhere else on the globe...Come and knock on our door. We’ve been waiting for you. This is the place where all the magic happens and storytelling begins. It’s a winter wonderland filled with fresh ingredients and happy moments. Visit our Fresh House and capture them all this holiday season.
“WE WANTED TO CAPTURE THE ESSENCE OF FRESH”.
SPRING 2020....FLIGHT OF FANCY Dream big with fresh ideas, fresh ingredients and a fresh Spring. These blue sky ideas will carry you away into your dreams. Grab hold, jump in and float away into freshness this Spring. Fresh will take you places you’ve only dreamed of.
Update the look and feel of Fresh’s Milk collection. We wanted to modernize it while linking to the Fresh brand history and codes.
Familiar and comforting, we created simple and nostalgic shaped forms with a vintage feel and functional design.