KENDRA SCOTT
Inspired by wanderlust and the custom-crafted shape of jewelry designer
Kendra Scott’s iconic stone design, the Danielle, this new collection of
three fragrances are delights to the senses and the eyes.
- Packaging
- Art Direction
THE VISION
With the spirit of wanderlust, the strength and shine of precious
gemstones, and the graceful dance of watercolor, Kendra Scott wanted
to debut her fragrances with a fresh take on classic and timeless elegance.
Like her jewelry, she wanted the ultimate accessory meant to wear joyfully,
every day.
PACKAGING
At the top, the iconic stone is first extruded to create the radiant gold
cap. On the collar below it, the brand’s doe foot inspired filigree pattern
is blind debossed and wrapped around to introduce texture to offset
the angular shape of the lid.
The high-shine glass bottle further extrudes the stone and continues to create an ownable shape that feels like a large art piece in your hands. The beveled edges of the bottle mirror the unique pieces found in Kendra Scott’s collections, always both classic and contemporary.
The high-shine glass bottle further extrudes the stone and continues to create an ownable shape that feels like a large art piece in your hands. The beveled edges of the bottle mirror the unique pieces found in Kendra Scott’s collections, always both classic and contemporary.
A textured petite Neenah paper label centers the fire-polished
custom-shaped bottle. The copy and Kendra Scott’s iconic medallion are
finished in a luxurious gold foil hot stamp, mimicking the extravagant
gold cap, neck, and pump.Featured on each bottle is unique watercolor
imagery to capture the essence of each scent profile and allude to the
gemstone it’s named after abstractly and artistically. These light and airy
watercolors organically weave across the label in a playful and
awe-inspiring dance of color and texture.
The bottles each come in their respective cartons that are washed in the
same custom watercolor. Carefully constructed with the aura of the scent
and stone in mind, these watercolors range from bright saturated colors,
to lighter more subtle washes and textures that are meant to dance across
the box naturally and gracefully. The Kendra Scott iconic medallion is
stamped on top in foil as if it were luxuriously dipped in gold: a contrast
from the natural watercolors it is placed on. An embossed white
knocked-out plaque is centered on the front to parade the iconic Kendra
Scott logo and scent name, also wearing a bright and lavish gold foil that
catches the eye.