SABRINA
CARPENTER
Actress, singer and songwriter, Sabrina Carpenter, came to us with a mission to launch her very first fragrance that’s directly inspired by her love of sweets.
- Brand Identity
- Packaging
- Art Direction
- CAMPAIGN
- CONTENT CREATION
THE VISION
An icon in the making, we brought her vision to life by focusing
on the very thing she adores the most, chocolate. We wanted
to combine sophistication with a hit of whimsy. Something
that felt unique and addictive, a package that brings Sabrina’s
playful personality into her debut fragrance and first foray
into the beauty world.
PACKAGING
Sweet and petite, the packaging is modeled from the shape of a
sophisticated French chocolate bar, but reinvented in a pink opaque
faceted glass. At first glance, the bottle’s innate satin finish entices
you with delight and becomes an art piece to leave out for all to
unwrap and experience. The deep cuts in the cap and glass share the unique qualities of a chocolate bar and make it feel like it can be broken off into bite sized pieces. Once opened, the delicate rose gold pump is revealed. The cursive Sweet Tooth logo was designed to contrast the geometric shape of the glass and mimics the icing swirls found on sweet treats in a French bakery. It’s purposely applied to the side of the bottle
as to not interfere with the overall shape.
For the carton, we wanted to capture the illusion of realness. With that,
we incorporated the concept of trompe l’oeil and combined the soft pink
from the primary bottle with pops of pastel yellow and accents of metallics, creating the look of a teared open chocolate bar ready to be devoured.
CAMPAIGN
To continue the whimsical story of the chocolate bar, and an homage to Willy Wonka, we built a nostalgic set dipped in pink, reminiscent of a vintage candy store, and embellished it with life sized candy and lollipops. A place where Sabrina ran the shop with a combination of sweet and sexy vibes.
