BILLIE EILISH
With a scent that feels like a warm embrace, Parlux came to us to create a signature package for Eilish, the debut fragrance from Billie Eilish. We aimed to create something iconic, ownable and would match Billie’s vision.
- Brand Identity
- Packaging
- Art Direction
- PACKAGING CONTENT CREATION
THE VISION
Billie shared a clear vision for the project. She has been obsessed with scent her entire life, from a fascination with perfume bottles as a child, to collecting hundreds of fragrances as she toured the world. Billie was passionate that the bottle be an interpretation of her favorite part of the body, the décolletage and collarbone area. She wanted her signature scent to have a bottle that evoked the same feelings as the fragrance it held inside, which evokes a sultry amber vanilla scent.
“THIS FRAGRANCE IS NOT
FOR MEN, FOR WOMEN,
FOR OTHER, IT'S FOR EVERYBODY.”
FOR MEN, FOR WOMEN,
FOR OTHER, IT'S FOR EVERYBODY.”
Video
JMD commisioned and directed this internal concept video to showcase our packaging work and our videography capabilities.
PACKAGING
Our team drew inspiration from Billie’s direction and created a gilded flacon finished in a beautiful amber-bronze, with a fusion of hard lines and soft curves. The cap sits flush with the glass creating one cohesive unit. Intentionally designed this way so that it becomes a treasured item and show piece that’s meant to be displayed. The angle on the top of the cap marries to the angle between the cap and base. When the cap is removed, a soft shouldered frosted glass bottle is revealed.
Billie’s synesthesia, a condition that connects the senses, and creates associations between colors and scents brought another layer into the design—linking the sophisticated outside color and finish to the warm gourmand scent on the inside.
Billie’s synesthesia, a condition that connects the senses, and creates associations between colors and scents brought another layer into the design—linking the sophisticated outside color and finish to the warm gourmand scent on the inside.
This juxtaposition of hard and soft, rigid, and fluid comes through in every aspect of the package design.
