CARMINDY BEAUTY
Make-up artist and television personality, Carmindy Bowyer, was on the
forefront of change when it came to the way women approached their
own beauty. That’s when she came to us to create a cosmetics line that
would change the name of the game from over done to honing in on
natural beauty.
- BRAND IDENTITY
- Packaging
- Art Direction
- CAMPAIGN
- CONTENT CREATION
THE VISION
Carmindy has always focused on enhancing women’s natural beauty using
a less makeup more impact mantra. Through her unique line of anxiety
free beauty products Carmindy reminds women of the world that with
Carmindy Beauty we all shine through.
PACKAGING
Inspired by the colors of the sky and sea, the Carmindy Beauty packaging
is enveloped in a serene and airy teal blue palette. Simple forms create a
collection that’s easy to shop and is focused on the beautiful formulas in
each product. This speaks to the ethos of the brand that connects the
simplicity of application with a stress-free approach to beauty.
CAMPAIGN
Keeping with the serene aesthetic of the packaging, we created bright
imagery using natural lighting that focused in on glowing skin across
all skin types and ages.
LOGO
The logo plays off the letter C from Carmindy that’s then encased in a
graphic interpretation of a glowing ray of light.
