We received a brief from bareMinerals to create an eye catching holiday promotional packaging collection that would elevate the brand yet still connect to it’s core DNA of natural beauty. They wanted to go bold yet demure.
- Art Direction
We envisioned a holiday collection that was both fluid and elegant, bold and daring, multi dimensional with transforming attributes. We felt the duality of the design would help bring the bareMinerals vision to life with a bit of holiday sparkle and an ultra feminine palette.
A combination of a topographic scape mixed with a fluid and feminine pattern spanned across the entire holiday collection of products creating a beautiful and impactful skyline.