JMD worked with entertainer Mario Lopez to create his first fragrance collection
- Brand Identity
- Art Direction
The key was to design a masculine fragrance that reflected Mario’s passion for entertainment and his focus on physical health. We envisioned a dual fragrance that would help tell that story.
To further bring the story to life, we were inspired by the vintage microphone, which became the focus of the design. The shape of the glass mimicked the soft shoulders of a microphone and then coated in satin metallic finish which brings out the deep embossing details. Red and blue glossy caps the fragrances and signify Mario's duality. Red for the entertainer on the red carpet and blue for his everyday workouts at the gym.