Inspired by wanderlust and the custom-crafted shape of jewelry designer Kendra Scott’s iconic stone design, the Danielle, this new collection of three fragrances are delights to the senses and the eyes.
  • Packaging
  • Art Direction
With the spirit of wanderlust, the strength and shine of precious gemstones, and the graceful dance of watercolor, Kendra Scott wanted to debut her fragrances with a fresh take on classic and timeless elegance. Like her jewelry, she wanted the ultimate accessory meant to wear joyfully, every day.
Kendra Scott
At the top, the iconic stone is first extruded to create the radiant gold cap. On the collar below it, the brand’s doe foot inspired filigree pattern is blind debossed and wrapped around to introduce texture to offset the angular shape of the lid.

The high-shine glass bottle further extrudes the stone and continues to create an ownable shape that feels like a large art piece in your hands. The beveled edges of the bottle mirror the unique pieces found in Kendra Scott’s collections, always both classic and contemporary.
A textured petite Neenah paper label centers the fire-polished custom-shaped bottle. The copy and Kendra Scott’s iconic medallion are finished in a luxurious gold foil hot stamp, mimicking the extravagant gold cap, neck, and pump.Featured on each bottle is unique watercolor imagery to capture the essence of each scent profile and allude to the gemstone it’s named after abstractly and artistically. These light and airy watercolors organically weave across the label in a playful and awe-inspiring dance of color and texture.
The bottles each come in their respective cartons that are washed in the same custom watercolor. Carefully constructed with the aura of the scent and stone in mind, these watercolors range from bright saturated colors, to lighter more subtle washes and textures that are meant to dance across the box naturally and gracefully. The Kendra Scott iconic medallion is stamped on top in foil as if it were luxuriously dipped in gold: a contrast from the natural watercolors it is placed on. An embossed white knocked-out plaque is centered on the front to parade the iconic Kendra Scott logo and scent name, also wearing a bright and lavish gold foil that catches the eye.
Carmindy Beauty
Ignacio Figueras