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PALMER’S
JMD was tasked to create a brand and packaging for four innovative skincare products committed to 100% good-for-you ingredients in highly concentrated formulas free of preservatives, fillers, fragrances, or synthetic ingredients. They wanted a beautiful, approachable, and highly sustainable packaging that matched their commitment to their efficacious yet clean formula’s. Marrying sustainability and luxury was key.
- Brand Identity
- Packaging
- Art Direction
- CAMPAIGN
- CONTENT CREATION
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THE VISION
Rich in history, we understood the importance of preserving the Palmer’s® heritage. We took a deep dive into the real category leader and stayed true to the brand, making sure what we did was an evolution, not a revolution. With the haircare restage, Palmer’s® will remain a trailblazer and true leader in the category with designs to extend into future collections.
“THE PALMER’S RESTAGE WAS AN EVOLUTION, NOT A REVOLUTION.”
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PACKAGING
We designed an updated look for the Palmer’s® haircare category that convays the brands core philosophy including quality, sustainability and real results. Simultaneosly, while evolving the current design, we modernized elements creating a comprehensive hierarchy, consistency and strong presence on shelf. To further the natural aspects of the brand, we utilizied various color swipes of watercolor as a means of further distiguinshing the categories from each other. This created a system that was carried across the various flavors to help consumers quickly distinguish on shelf.
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Key evolution points: modernized design, updated logo, bolder branding clear product benefit, overall consistency, typography, color palette ingredient imagery, form evaluation and buildable system.
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CAMPAIGN
Incorporaing all of the new codes established for the haircare category, we created ad campaigns using Palmer’s influencers to further seal brands authenticity.
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Logo
We modernized the logo by simplifying the Palmer’s disc and updating the fonts.