JMD was tasked to create a brand and packaging for four innovative skincare products committed to 100% good-for-you ingredients in highly concentrated formulas free of preservatives, fillers, fragrances, or synthetic ingredients. They wanted a beautiful, approachable, and highly sustainable packaging that matched their commitment to their efficacious yet clean formula’s. Marrying sustainability and luxury was key.
- Brand Identity
- Art Direction
- CONTENT CREATION
Rich in history, we understood the importance of preserving the Palmer’s® heritage. We took a deep dive into the real category leader and stayed true to the brand, making sure what we did was an evolution, not a revolution. With the haircare restage, Palmer’s® will remain a trailblazer and true leader in the category with designs to extend into future collections.
“THE PALMER’S RESTAGE WAS AN EVOLUTION, NOT A REVOLUTION.”
We designed an updated look for the Palmer’s® haircare category that convays the brands core philosophy including quality, sustainability and real results. Simultaneosly, while evolving the current design, we modernized elements creating a comprehensive hierarchy, consistency and strong presence on shelf. To further the natural aspects of the brand, we utilizied various color swipes of watercolor as a means of further distiguinshing the categories from each other. This created a system that was carried across the various flavors to help consumers quickly distinguish on shelf.
Key evolution points: modernized design, updated logo, bolder branding clear product benefit, overall consistency, typography, color palette ingredient imagery, form evaluation and buildable system.
Incorporaing all of the new codes established for the haircare category, we created ad campaigns using Palmer’s influencers to further seal brands authenticity.
We modernized the logo by simplifying the Palmer’s disc and updating the fonts.