For Sam Edelman’s first fragrance, we designed a flacon around the shoe brands heritage and iconic irreverence.
- Art Direction
Sam Edelman wanted an undeniably unique design, embodying the same whimsicality of the brand while also capturing the important details of their heritage. In order to personify the essence of the brand, we needed to express the irreverence, modern elegance and spirit that is essential to Sam Edelman. While digging through the archives, we found it was important to feature one of his iconic heel shapes to help tell that story.
We took an artisanal approach and designed a sculptural top that mimicked an abstract heel with a cylindrical bottle silhouette that embodies the brands spirit. The large logo wraps around the glass in a gold foil. The final product is an interpretation of a heel wrapped in a unique marble patten. Housing the fragrance is a carton mimicking a shoe box that fits the bottle perfectly.
SIGNATURE EAU DE PARFUM IS A SCENT FOR THOSE WHO ASPIRE, THOSE WHO CRAVE EXPRESSION, AND THOSE ON A JOURNEY TO FIND THEIR OWN SIGNATURE.
Housing the fragrance is a carton mimicking a shoe box that fits the bottle perfectly. The custom marble pattern of the cap envelops the top portion and is paired with an oversized insignia logo that wraps around the side. Hits of gold foil tie back to the bottle and create a hint of opulence.