THE PHLUID PROJECT
The Phluid Project, founded by Robert Garett Smith was looking to add fragrance to their gender-free lifestyle brand. We were given the opportunity to join forces with them to create a fragrance collection that expressed their movement for challenging dated traditions that inhibit freedom and self-expression.
- Art Direction
- CONTENT CREATION
In partnership with Scent Beauty and The Phluid Project, we reimagined fragrance and introduced a gender free bi-phase scent elixer. When shaken, the two parts of the juice came together.
A BI-PHASE SCENT ELIXIR INSPIRED BY FLUIDITY, DUALITY & SELF EXPRESSION. GENDER FREE. MADE FOR EVERYONE.
The simple rectangular glass is flanked by a black cap and white base. The center houses the colorful bi-phase fragrance meant to represent an ageless, raceless and genderless scent that can be worn by anyone.